Overview:
We kick off with a clear look at how marketing has shifted... From outbound tactics to engagement-first strategies.  

Key Topics:

• The evolution: We used to tell the consumer what they wanted... Not anymore. 

• From cold calls & print to content & connection

• Why attention is the new currency

• Trust and transparency in today’s market - AI is great but we need YOU

• Buyer behavior in 2025: Shorter attention, deeper skepticism

Action Step:

• Participants will audit their current marketing activity and identify outdated practices to replace with modern methods.  We run several hot-seats where we review participants' marketing and make tactical suggestions.